Break Cakes were kind of a Hostess or Tastykake kind of snack cake company. They might have been owned by Earthgrains, or maybe Sara Lee, but you'd think there would be a web page or something for them if they were still around. I think they sold cupcake snacks and as you can see from the logo, there was a sports theme involved. You know, go out and do some strenuous physical activity and then take a break with a sugary pastry sort of thing. I do remember clear as day a commercial with Spud Webb beseeching the viewer to have a Break Cake. I can't find the commercial online, but this agency page may have a reference to it. There's practically nothing online about this company, but I know it existed at one time because I'm holding this card in my hand.
As you can see it's a nice looking card with the Break Cake logo up top and an Olympic poster underneath that is surrounded by a red and blue border. This card is of the infamous 1936 games in Berlin. Here's some helpful details on the back:Break Cake, proud sponsor of the 1988 U.S. Olympic team has created this set of 21 trading cards to commemorate the 1988 games. There is one card free inside specially marked boxes of Break Cake Family Packs.
Collect all 21 cards and enjoy the great taste of Break Cake snack cakes.
Thank God for boilerplate or I'd know absolutely nothing about these cards. So it was a 21 card set with one card included in a family pack. So at one point in my life, I ate a family pack of snack cakes (possibly at one sitting, who knows) and I got a card commemorating the Triumph of the Will games. It's a pretty card though, bold colors on the front and nice fluffy clouds on the back.
This may very well be the only licensed card set from the '88 games other than the Topps Team USA cards. A quick search on eBay shows pretty much nothing from 1988. Kind of strange considering how the games are marketed to hell nowadays, but then again, I haven't seen any Olympic card sets for the Beijing games either. Break Cake also inserted Stuart Little cards into boxes of snacks in 2000, but who knows if they are even the same Break Cake. The logo is different at any rate. If anyone else out there has one of these cards or any more info on Break Cakes, please let me know in the comments. This strange little card has me curious now.
