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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, March 19, 2012

Marketing Mets

In honor of the Sport and Gaming Collectible Industry Summit that all the cool kids are discussing on Twitter, I dug up some old school cards from way back when the industry gave a crap about marketing to kids. Here's some cards given away with...

chocolate

breakfast cereal

granola bars

fake cheese squares

All junk food items that kids tend to like. Here's some more giveaways in products geared towards kids:

ice cream

cheese sticks

snack cakes

slurpees

fast food

pizza

meat snacks

more snack cakes

bland yellow mustard

even more snack cakes

Man, that's a lotta junk food. Might be a good thing cards aren't being included in that anymore. The last time I remember seeing cards in any product was when Sunkist included a card in a bag of oranges that promptly bent the thing all to hell. So now that the Industry is trying to figure out how to get the kids who got hooked on cards through some of these giveaways to spend more money on cards as an adult, I wonder what they have in mind to hook those guys' kids? Maybe they can sneak baseball cards into packs of Pokemon and Squinkies...