chocolate
breakfast cereal
granola bars
fake cheese squares
All junk food items that kids tend to like. Here's some more giveaways in products geared towards kids:
ice cream
cheese sticks
snack cakes
slurpees
fast food
pizza
meat snacks
more snack cakes
bland yellow mustard
even more snack cakes
Man, that's a lotta junk food. Might be a good thing cards aren't being included in that anymore. The last time I remember seeing cards in any product was when Sunkist included a card in a bag of oranges that promptly bent the thing all to hell. So now that the Industry is trying to figure out how to get the kids who got hooked on cards through some of these giveaways to spend more money on cards as an adult, I wonder what they have in mind to hook those guys' kids? Maybe they can sneak baseball cards into packs of Pokemon and Squinkies...